mum and daughter are sitting on the picnic blanket in the park, holding flowers.

Empowering parents to get out and explore

Through the power of intentional design, Oimmie exists to bring a sense of freedom and adventure to life with little ones. Because we believe every parent should be able to get out there and explore freely, without being weighed down by all the things. 

It’s all in the details

Designed by parents, for parents, the Miemat seamlessly blends function and style. Tired of wrestling with the other options, we’ve considered every little detail — creating a portable picnic rug that is truly fuss free. So you can focus on enjoying every outing.

Designing for the future

Every detail, every material, and every choice made is based on what’s best for the kids and the environment. We aim to keep them safe now, and provide them with a healthy planet for their future. Which is why we’re committed to growing responsibly, continuing to craft accessories that enhance the freedom and flexibility of parenthood, with minimal impact on the earth.

PLANET-FRIENDLY MATERIALS

Designing with the planet in mind means creating products that are made to last, and wherever possible, made from eco-friendly materials. With everyday essentials that’ll last for years to come, you can buy once and enjoy for years to come.

Balancing function and style

Driven by a functional approach to our craft, we strip solutions down to their core so that they're easy to use and readily solve your daily frustrations. Then with added details and design, we elevate our products to be functional yet stylish. Because practical accessories for parents don’t have to be boring.